Internet Marketing | Online Business

The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?
Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.

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Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.

Link Building for SEO On A New Site

Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se.

Submit Website To Search Engines

Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.

SEO Website Submission

When building links to your site, Google favors a slow, steady increase in links. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need not be a slave to this approach.

As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don’t need to worry about Google for the same period of time when it comes to your links. Google isn’t going to rank you anyway, so picking up the pace isn’t really a problem.

Altavista Submit Url

With a brand new site, I prefer to create as many legitimate, relevant links as possible as soon as possible. The reason is I find it beneficial to start aging the links as soon as possible. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn’t like it is going to hurt your rankings on Google. You aren’t going to have any!

In taking this approach, I am not suggesting that you purchase links, use link farms or so on. I am just suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. You can do this by submitting your website to directories and als using articles to place links to you site in and submitting them to article directories. As you approach month four in the sandbox, you can start scaling back your efforts to a more slow and steady approach. Its worked for me.

Of course don’t forget to submit your website to all the search engines!

Yes indeed, who would have thought it, but your web hosting provider could indirectly be costing you the chance of good placements in the major search engine Google.

How can this be? Well the problem is the physical location of the hosting centre itself. Now, while you may feel you have signed up with a UK hosting company, actually all their hosting centres can be in a different country such as the US or Germany for example.

Now this little quirk doesn’t really have many side effects as you may well be getting very good value and good technical support from your host, but what it does mean is that if you do not have a geography specific domain suffix such as .co.uk

for the UK and instead you opt for a .org, .net, or .com then Google will use the geographical location of your hosting centre as the method for determining which local index your results should be found in.

By this I mean if you were to search www.google.co.uk with the radio button switched to UK results only, and your .com site was hosted by a UK hosting supplier but in a German datacentre, then you would never appear in the search results. Of course, you would appear in the www.google.de search results, but obviously not many German google users are looking for websites and businesses in English or relevant only to a UK audience.

There are plenty of studies out there suggesting search patterns on Google that say it is approximately 50 : 50 as to the number of people that click the “all the web” results on google.co.uk compared to searching only UK results. However, I personally do not believe this, if I am looking for a business where a product needs to be delivered or a service provided to me that involves phone or person to person support and contact, am I really going to search every website on the Internet?

No, I am only going to search across UK specific sites, and if I can’t find what I want then I will expand my search to include sites outside the UK.

It is unknown to me at this time whether a .co.uk site hosted outside the UK suffers any form of penalisation from Google in its ranking placements in the google.co.uk index, and is quite difficult to prove either way as search engines are notorious for providing as little information as possible as to how they operate.

Unfortunately there is no real way around this problem if you are already caught up in it other than move your hosting to an ISP that is actually based in the Country that they claim to be on all advertising etc. Always check beforehand if you are looking at a non .co.uk domain name for your site, as you do risk never getting the 100’s or 1000’s of search engine referrals that www.google.co.uk can provide you.keyword elite scam

Below is a link to a tool that is useful for telling you the geographical location of your website, make sure you check it out if you are concerned about your site not being included in your local Google index, because there is nothing your hosting provider or Google can or will do about this situation, so get educated and make sure your website gets seen in your local Google index.

Tools for locating where your website is hosted (http://www.dnsstuff.com/)

Instructions

1) Using the “Ping” tool, type in your domain name and you will be given the IP address of the machine your site is hosted on.

2) Copy and paste that IP address into the “tracert” tool, the final hop is the physical location of your website, so check this against the “Country” information on the right-hand side.

I don’t see this problem changing or easing any time in the near future, as the service provided by Google for geographical indexed is fundamentally sound and they have to use some method of discerning which Country group a site is relative to when it has a non-geographical domain suffix, however more and more people are being caught out by this without even realising it, because they believed they were signing up to a hosting provider in their own Country.keyword elite working

Get helpful information in the topic of website traffic – your individual guide.

Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of people to and from your website. Of course, that alone is of completely crucial importance because your traffic, as a marketer, will also be your potential customers.

Needless to say, you want as much traffic as possible for this very reason. Unfortunately, at this juncture many people start to encounter some problems because in order to get traffic, you cannot just sit back once you have a website up.

No, there must be promotion through at least one avenue, although more is always welcome.

On top of that, merely having a constant flow of people visiting your website is not necessarily going to do you a lot of good. For best effect, the traffic that you need to harness must be as targeted as possible.

Summing it up: What you want, and what you need to succeed in any internet marketing venture are sources of targeted traffic.

What is Targeted Traffic?

One of the best ways to explain targeted traffic is through this example:

Assuming you had a website that is centered on the dog grooming niche. It’d undoubtedly be a place where your visitors could check out various techniques of dog grooming, learn about some of the common problems when grooming dogs, and so on.

Now, if you somehow ended up getting a ton of traffic, but it all came from people looking for alien conspiracy theories, well… you’d undoubtedly notice that most of your visitors just leave your website immediately since it is not what they were looking for.

Admittedly, that is a slightly wild example, but it serves to illustrate the point fairly well. Even if your visitors were looking for something more closely related to your niche, such as dog training tips, or dog healthcare tips; the end result would be the same once they discover that you are not offering what they want.

Due to this, you want the traffic that does get to your website to consist of people who actually want to learn about dog grooming and are genuinely interested in it. If you can get a steady stream of such people flowing in, then without a doubt your conversion rate would be higher.

Actually, you could conceivably obtain traffic that is even more targeted.

Assuming you have monetized your blog to sell eBooks about dog grooming, then if the traffic that goes to your website consists of mostly people who already intend to buy resources about dog grooming – well, that would be very ideal.

At the end of the day, the more tightly focused and targeted your traffic is, the greater your results.

Jason Fulton is a successful internet marketer and home business mentor. Visit the Legitimate Home Business blog that started his successful career or visit his Home Based Business website where he will personally help you succeed with your own online business.

Read useful hints for free traffic – this is your personal knowledge pack.

The are many ways to promote your website, you can go down the route of PPC advertising, you can send email after email asking for reciprocal links but one of the easiest and cheapest (as what I’m about to show you is free) and least time consuming is article marketing. This is the process of writing a simple article on a subject that you know, and that people want to read about. The article should be informative but most importantly should include a link to your website, get it published on as many different sites as possible and not only do you get people reading your article and clicking on the link but the search engines will see the link and use them when calculating your search engine position. Even better as these are one way links they count even more that reciprocal links.

Don’t get me wrong article marketing isn’t a free ride you have to write the article, submit it to directories, ensure that each version is slightly different to prevent the search engines seeing it as duplicate content so there is work to do, but you will see the rewards for doing this a lot quicker than if you were swapping links with other related websites. One shortcut I like to take is use the freetrafficsystem.com website, this is a great little tool, it takes the hardwork out of submitting and rewriting articles and best of all its free.

Personally I like to write my article in word first and then copy and paste it into the free text field but the choice is yours, make sure you include Article marketing to increase your websites search engine position and Article marketing to increase your websites search engine position in your article as then system will replace these with keywords and links of your choice more about this in a moment, so once your article is written, logon to freetrafficsystem and click create article, the first thing you will notice is the boxes for Article marketing to increase your websites search engine position and Interested, then click here for more details, this is a really neat trick, so say your article is about ringtones, in Unlimited one way links you could put ringtone and ring tone, when the first article is passed to the network it will use ringtone and the second article ring tone, this means the article still makes sense but is just that bit different everytime. The link box is exactly the same, rememeber that you want links pointing to different parts of your website not just the root , search engines again will use this to increase your rank as it shows the site is more popular. So make good use of the 2 keyword boxes and the 2 links boxes, they make your article just that bit different every time

The next box is the title box, this is the most important part of any article this is what draws in the customer, it needs to be straight to the point and sell your article. You can use the keyword1 and 2 fields in here to make sure your title is different everytime. Finally we get to the article itself, remember to include links in here as we want the search engines to raise your websites rankings and give users an option to click on something to take them to your website. Now this is where the real clever bit comes in, within your article you can “spin” it by the simple use of two tags. I cannot recommend this part highly enough. Pick a sentence that could be rewritten , so for example “all users can try this at home” . Prefix this with a {SPIN} tag and finish it with a {/SPIN} tag. When the website publishes your article it will look inside your tag for different versions of this sentence these should be separated by a | so it would read

{SPIN} all users can try this at home | all home users can try this | users can try this at home {/SPIN}

The system will then generate 3 different articles by doing this, use this on 10 different sentences and the article will have a large number of variations this will prevent the search engines from penalizing duplicate content

The freetraffic system is completely free and used well can make a big difference to your search engine rankings
Sign up here

Get helpful points of view in the sphere of free traffic – welcome to your own tips store.